I create strategic, user-centered designs that drive business outcomes through deep research and iterative solutions that impact the bottom line.
years of experience
projects
different industries
User research
Responsive design
Accessibility
Design system
AAMC brought me on to assist with modernizing their style guide and component library. We transitioned the guide from Sketch to Figma, updated all components meet both accessibility and responsive design standards. This resulted in an increased overall adoption of the component library across products and teams, and lead to deeper collaboration across the organization.
User research
IA
User testing
Persona
Devware is changing the approach to building software by focusing on the business problem first. Their previous site didn't communicate the ease of using their services due it's static, generic nature. I introduced simple animated illustrations and icons to communicate their personality to their clients. The resulting site increased demo sign ups by 50% and decresed time spent explaining their services.
User research
concept creation
IA
Interaction design
Netreo's developer dashboard was disorganized and a mess. Developers often didn't know what they were looking at, and when they did, changes would be pushed out without warning, causing more confusion. Netreo hired me to develop concepts of a more user friendly interface based on direct customer feedback.
User research
IA
User testing
Persona
Vytelle specializes in IVF technology for cattle. After going through a recent re-branding and product branding process, their site needed a refresh to reflect it. I worked with their team to identify their core users, develop the information architecture and test our decisions. The result is a site that saw increased month over month email sign ups and an increase in understanding of their offerings.
User research
IA
User testing
Design
The team at Jensen needed a revamp to their dispatching app. The app was used by salespeople, dispatchers, truckers, and clients alike to track shipments of large precast concrete. The problem was, no one used the app in the same way because no one had asked what the users needed. I stepped in and once completed, overall usage increased and every user was more productive.
Case study coming soon