Melvin Hogan: Harnessing AI to Turn Design from a Deliverable to a Mindset

When teams think like designers and know how to integrate AI tools into their process, everything levels up—faster alignment, sharper problem-solving, and a clear focus on what actually matters to customers. My role is to guide that shift. Not just toward design thinking, but toward a way of working where AI becomes a creative partner, not just a productivity hack.

It’s about embedding AI where it actually helps: generating early concepts, summarizing messy feedback, automating repetitive tasks, or stress-testing ideas before they hit the build stage. When done right, AI frees up space for deeper thinking and better collaboration—so your team can spend less time stuck in backlogs and more time building things people genuinely want.

Design becomes less of a step—and more of a shared language your team just gets.

I'm Melvin Hogan, hence the "M" logo above. I have over 20 years of experience helping organizations integrate design thinking into their every day work. Design thinking isn't just an IDEO methodology, and honestly, not my definition. Design thinking means getting your organization to become problem and product-focused at every level, from internal comms to hiring to pitch decks.

Uncover your team’s true design mindset
Beyond the post-its and prototypes, what’s really driving (or derailing) design impact?

‍Spot your culture’s blind spots
Learn where design is thriving, where it's tolerated, and where it's quietly being sidelined.

‍Get a personalized culture profile
Complete with next steps to strengthen collaboration, clarity, and creative confidence.

AAMC: Finishing the airplane

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