I create strategic, user-centered designs that drive business outcomes through deep research and iterative solutions that impact the bottom line.

20+

years of experience

175+

projects

10+

different industries

Devware

User research

IA

User testing

Persona

Devware is changing the approach to building software by focusing on the business problem first. Their previous site didn't communicate the ease of using their services due it's static, generic nature. I introduced simple animated illustrations and icons to communicate their personality to their clients. The resulting site increased demo sign ups by 50% and decresed time spent explaining their services.

Netreo

User research

concept creation

IA

Interaction design

Netreo's developer dashboard was disorganized and a mess. Developers often didn't know what they were looking at, and when they did, changes would be pushed out without warning, causing more confusion. Netreo hired me to develop concepts of a more user friendly interface based on direct customer feedback.

Vytelle

User research

IA

User testing

Persona

Vytelle specializes in IVF technology for cattle. After going through a recent re-branding and product branding process, their site needed a refresh to reflect it. I worked with their team to identify their core users, develop the information architecture and test our decisions. The result is a site that saw increased month over month email sign ups and an increase in understanding of their offerings.

Jensen Precast

User research

IA

User testing

Design

The team at Jensen needed a revamp to their dispatching app. The app was used by salespeople, dispatchers, truckers, and clients alike to track shipments of large precast concrete. The problem was, no one used the app in the same way because no one had asked what the users needed. I stepped in and once completed, overall usage increased and every user was more productive.

Case study coming soon

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.